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Asking Too Much
Whenever I’m around well-motivated people I can feel their energy. I sense their passion, the driving vision that empowers them. It’s always exhilarating to be around folks like this. Why? Because it...
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Seeking the Big One
When you’ve been in the fundraising profession as long as I have, you begin to the see the wisdom in aphorisms such as “what goes around comes around.” Am I sounding like an old man yet? Seriously,...
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The Dirty Little Secret
You knew there had to be one. The one that enables those certain nonprofits to keep raising money—more money—this year and next. Well there is. These organizations have more of everything: more...
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Gravity Always Applies
Leaders of all small nonprofits often bemoan the “disadvantage” of their size in regard to fundraising. After all, the big guys have the edge, don’t they? They don’t. True, well-financed organizations...
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Investment Timing
It’s no secret. Wise investors almost always come out ahead—in return and capital growth. The quandary that many a nonprofit faces is deciding where, and when to invest their limited fundraising...
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Fundraising Sugar Highs
Why do so many nonprofits go for the quick fix, the easy and obvious routes to raise money? Because they work. For a while. Shortcuts and silver bullets are offered up to us every day. “Cool free...
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Hijacked Generosity
It occurs to me when it comes to generosity we are living in a state of liminality. That which has always worked is not working quite so well any more, and that which will work is not yet fully known....
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It’s the Marketing Thing
Whenever I use the “m” word—marketing—in a meeting or presentation where nonprofit folks are gathered I immediately see a reaction ripple across the faces of those present. It’s usually some...
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The Eight Principles™ of Fundraising Compliance
The underlying principle to fundraising success is sustainability: making smart investments in the right people and fundraising strategies, and knowing you are in it for the long haul. We admire The...
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Goals—Internal or External?
Every fundraising program has them. Financial objectives, which are set and tracked internal to the organization. We also have fundraising goals, which we communicate to our constituents. I’ll call...
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